With the motto “Play like a champion!” and an edgy ambiance surrounding booth N4-350, it was difficult to miss all the brands’ exciting novelties. FBM ® and FBMDS’ booth was so impactful it caught everyone’s attention from the get-go in this year’s ICE 365 edition. Between exclusive products and promising leads, there is a lot to unravel about the event that took place at ExCeL London, from February 7 th to 9 th.Īt ICE London 2023, there was no need for event attendees to spend a lot of time searching. The FBM ® Group welcomed the new year with big wins, marking its presence at one of the most important casino tradeshows in the world - ICE London.